Data driven marketing
Every customer decision is a unique story. Every story unfolds with data and analytics, revealing hidden wonders.
Hexadec Analytics is a marketing analytics consulting service based in Houston, Texas. Our mission is to facilitate marketing strategy and decision making with analytics, enabled by AI.
Our services
Customer Lifetime Value
Each customer’s lifetime journey with your business can be quantified.
Sales Funnel and Lead Scoring
Quantifying the lead quality in different stages of a sales funnel can greatly improve efficiency.
Conjoint Analysis
Understanding customer preferences at a product feature level.
Segmentation
Customers have different preferences. One size does not fit all.
Sentiment Analysis
Sentiments expressed in non-structured data like sales calls notes can often be informative.
Search Engine Marketing & SEO
Keyword ads expensive. It is all about how to achieve the best ROI.