Ye Hu
Professor of Marketing, C.T. Bauer College of Business, University of Houston
Ye Hu is an expert in analytics and strategic issues in marketing. His academic research focuses on the impact of marketing on business, customer lifetime value, digital marketing, customer purchase decisions, and time-series analytics.
Professor Hu publishes extensively in leading academic journals in marketing. His articles have appeared in the Journal of Marketing Research, the Journal of Marketing, the Journal of Retailing, Management Science, Strategic Management Journal, among others.
His consulting experience spans various industries, including banking, real estate, hospitality, healthcare, insurance, retail, and digital marketing agencies.